About Chenaski
Chenaski Label Story & Intention

Chenaski was founded at the end of 1998 out of the love for travelling, the interest in exotic markets and countries and the passion for fashion.
Already before that I brought beautiful things back from my travels and sold them from time to time. In 1997 – 1998 I was travelling through Southeast Asia and India, had bought myself a vintage dragon shirt at the Chatuchak market in Bangkok and for months everybody asked me about that shirt ( ...funny coindidence, on an earlier trip to Thailand I got a very similar dragon shirt painted at a hand fan factory…..) .
So at the end of that trip I set out in Bangkok to find someone, who could produce this shirt for me. After about 6 weeks I found Chawapat’s shop at the Chatuchak. He had a quite similar model on offer, we reworked it together and since than we work together.

The first production was that dragon shirt in 4 different color combinations. I founded Chenaski and within a few weeks ( January 1999 ) I sold the shirts to boutiques in the Ruhr area, the Rhineland and the neighbouring Netherlands. A short while later I returned to Bangkok. This time with my own designs in my luggage.
Those first prints were inspired by the tattoo, hot-rod and ethno scene. The classic flame shirt was created in that period as well. Probably my best known creation so far…..

At the end of 2001 I added ruffle shirts to the collection and that 70‘s vintage style matched my personal taste 100%. So in the years that followed I took printed 70s shirts, flares, singlets, roll-neck jumpers, mini skirts, dresses and on and on…...into the collection and that is how it has all gone until today.
Chawapat was starting out in 1998 too , having lost almost everything in what was called the Tiger states crisis. When we met he had just founded his small business and through our work together it grew into a lovely family firm with a team of 6 – 10 people.
Also hugely important for Chenaski’s development and its style is Markus Oellers aka MoeGrafix. Right from the start he has designed a large part of the prints and designs as our graphic artist.
What does Chenaski stand for ?
Chenaski stands for freedom ! For the freedom to dress however you like, without minding the pressures of media, society and politics. Chenaski stands for individuality , but also for understanding towards others…..oh yes, and of course for Funkiness)))
Peace ! Pete Chenaski, March 2026